Wydawać się mogło, że ostatnia reklama Coca-Coli prezentująca modowy gadżet, będący blokadą na Facebooka i inne Social Media, to jakiś okazjonalny żarcik. Jak się okazuje, to nie był jednak przypadek, Coca-Cola idzie za ciosem i wrzuca do sieci intrygującą, pełną werwy reklamę, która poza promocją Coca-Coli Light, jest ewidentnym pstryczkiem w nos dla Facebooka i kontynuuje strategię walki z Facebookowym uzależnieniem.

Jej celem jest pokazanie, że polubienie (Like) rzeczy jest niewystarczające. Trzeba je pokochać i to na tyle mocno, że możesz się na nich kręcić, przewracać, huśtać, obracać, podpalać, tańczyć z nimi, całować je, a nawet odlecieć z nimi w stronę nieba.

Może niechęć do „Like” i do Facebooka, to nowy trend, ale póki co, tylko Coca-Cola komunikuje to tak jasno i agresywnie. Ważne w tej reklamie są również detale. Zauważyliście, że nie pojawiają się w niej żadne smartfony, komputery, a jedna z osób czyta nawet książkę, podczas gdy w tle leci piosenka „Love Me Again” Johna Newmana.

Naprawdę jestem ciekawy co z tego dalej wyjdzie, czy ktoś się dołączy, co zrobi Facebook, czy Coca-Cola podtrzyma ten trend? Póki co, trzeba pogratulować odwagi i cieszyć się, że ktoś dostrzega negatywy Social Media, bo trudno się z tym nie zgodzić, że momentami tracimy prawdziwe życie z horyzontu.

Jako ciekawostkę, należy dodać, że Coca-Cola ma 79,691,932 fanów na Facebooku. Jak myślicie, straci ich trochę, czy zyska nowych dzięki takiemu podejściu?

23 komentarze

    • Zbyszek

      „W starannej polszczyźnie powinniśmy pisać i mówić „Weź tę książkę”. Tradycyjna formatę bywa jednak zastępowana formą tą. Wynika to stąd, że wśród różnych określeń rzeczownika rodzaju żeńskiego (w naszym wypadku jest to wyraz książka) tylko zaimekta ma w bierniku końcówkę -ę, podczas gdy inne określenia przyjmują końcówkę -ą: „Weź tę książkę”, ale: „Weź tamtą książkę”, „Weź pierwszą książkę”, „Weź ładną książkę”.
      Mówiąc Weź tą książkę, odmieniamy zaimek ta analogicznie do tych określeń. W mowie potocznej jest to dopuszczalne, zwłaszcza w takich, jak podane w pytaniu, potocznych kontekstach: „Połóż tą łyżkę”, „Daj tą skarpetę”.

      — Grzegorz Dąbkowski, prof., Uniwersytet Warszawski”

      PS. Pisze się usuwać, nie usówać.

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      • gość

        „mowa potoczna” jak sama nazwa wskazuje- nie dotyczy języka pisanego.
        Z tego co wiem, słowo „zajebisty” też niedawno weszło do kanonu mowy potocznej.
        co będzie następne? „przyszłem?” „półtorej słowa?” Dziennikarstwo zobowiązuje do higieny językowej.
        Na szczęście „usówać” jakoś zauważyłeś… więc tak źle jeszcze nie jest.

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