Chwaliłem niedawno Heinekena, że potrafią swoimi pomysłami na promocję wnieść trochę ożywienia i urozmaicenia do naszego świata. Ostatnią okazją do tego były walentynki i ich –  Randka w pudełku ( Date in a box). Jak widać zainspirowało to działania innego giganta, czyli Coca-Colę, która z resztą na przestrzeni lat, również inspirował nas pomysłami, jak choćby Puszka do dzielenia się ( Coca-Cola Sharing Can). Wróćmy jednak do teraźniejszości. Tym razem Coca-Cola znalazła sposób na zaskoczenie ludzi, przygotowując maszynę rozdającą szczęście.  Tytułowy – Niewidzialny automat do napoi ( The Invisible Vending Machine), stawał się widzialny dopiero, gdy przechodziły koło niego pary. Zobaczcie sami.

Niewidzialny automat do napoi

Pomysł zawdzięczamy C-Section

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